VP, Product - Digital Platform Experience
New York
About Birchbox
Since 2010, Birchbox has redefined the way people discover and shop for beauty and grooming by pairing a monthly subscription of handpicked, customized samples with relevant content and a curated e-commerce shop.
Birchbox’s trailblazing subscription concept has continued to innovate. Today, it speaks directly to an otherwise-overlooked, underserved consumer—a consumer who Birchbox calls "The Casual Consumer.” Casual Consumers are not passionate about beauty, and want a simple, personalized way to explore, buy, and use beauty. They want it to be easy, effective, fun—and they expect the same things of their beauty products. Birchbox is the destination for all who identify as Beauty Casual.
As Birchbox continues to innovate, the women-founded-and-run company is eagerly working to become a leader in industry-wide efforts toward greater sustainability and racial equity. Birchbox operates in three countries, and reaches more than 2.5 million active customers with a portfolio of 300 best-in-class prestige brand partners.
Visit www.birchbox.com for a forever useful, always delightful beauty and grooming experience.
Position Overview
We are looking for a driven, strategic product leader to partner with the executive team and build out the vision for the global product digital platform experience. Reporting into the President, the VP of Product will develop and lead the product management team to achieve our goals and vision to be the digital service destination for the casual consumer globally. The VP of Product will scale Birchbox’s digital channels, inclusive of our existing subscription and ecommerce channels, while setting strategy for our replatform project and testing experiences. This person will partner with and lead teams, obsess over customer experience, and build our business to scale in 2021.
Our office is based out of New York, NY. Due to COVID, our team is working remotely until further notice.
***Please note that this is a 12 month fixed contract with the opportunity to transition into a permanent position.***
Responsibilities
Hire and develop the best: Manage and grow the product team across the entire subscription & ecommerce experience, and coach product management best practices.
Set a vision: Build the product vision and create a roadmap that employs technology and great UX/UI, while meeting the goals of cross teams to unlock growth and support Birchbox’s position as the destination for the casual beauty and grooming consumer.
Build for scale: Partner with the tech team to deliver a roadmap that balances feature development with long term scaling.
Obsess over customers: Drive market and user research and employ data analysis and user testing to inform product requirements needed to build the leading casual beauty subscription and ecommerce platform.
Drive discovery of Birchbox products: Partner with Brand Marketing, Content, Creative, Growth Marketing and Merchandising to evolve the customer journey into compelling experiences that go beyond the fundamental subscription and ecommerce purchase funnel. Facilitate a consumer-centric approach that will enhance engagement with our product and services, drive acquisition, improve retention, and growth in our shop sales.
Drive conversion: Develop a transparent and engaging platform experience so the millions of visitors coming to birchbox.com have a clear understanding of our brand positioning as well as our products and services, and convert from visitors to buyers.
Nurture excellent cross-functional relationships and a deep understanding of the business: Partner with all teams touching physical products for experience vision continuity.
Think big: Inspire the organization to think differently and innovate. Provide thought leadership and collaborate to develop Birchbox’s product platform as best in class.
Qualifications
Bachelor’s Degree
10+ years of experience in product management roles working with engineering teams. D2C subscription and/or ecommerce is a big plus.
10+ years managing and leading teams of product managers and designers. Experience leading a product team for a business that has achieved significant scale over a short period of time. Bonus points if the company was a start up.
Excellent written and verbal communication skills; comfortable presenting to groups and executive teams.
A successful candidate...
Obsesses over getting the customer experience right
Is a passionate self-starter who is decisive and able to move with speed to implement ideas
Earns trust with their direct team and stakeholders by practicing inclusive leadership; listening, treating other with respect and being willing to be vocally self-critical
Values coaching and developing a team; has a demonstrated track record of hiring strong talent who advance through the organization
Leans on data to make decisions and when data is not available, searches for customer anecdotes to gain insight
Is a builder who likes to invent on behalf of customers
Is comfortable working with ambiguity
Birchbox welcomes people from all backgrounds, ethnicities, cultures, and experiences. We celebrate how different perspectives benefit our employees, our products, and our community. We are focused on cultivating a diverse and inclusive work environment that encourages collaboration, creativity, and innovation. We are proud to be an equal opportunity employer. See here to find out how Birchbox is making a difference.