Senior Specialist, Social Media - Gilly Hicks & Special Projects
Location : Columbus, OH, USA
Full-time
Company Description
Our Brand
Hollister is seeking a creative and innovative digital first leader to head up special growth accelerator projects. Someone with a perpetual desire to live like it’s summer every single day and with the ability to tap into the teenage-summer-break version of themselves (you’re picturing your AIM away message right now, aren’t you?). Must fully comprehend that summer isn’t a season, it’s a state of mind, like happiness…or Jaden Smith’s Twitter feed.
This leader must present an entrepreneurial mindset and thrive in ambiguity.
We are actively seeking a driven, creative, and strategic candidate to fill the role of Senior Specialist of Social Media Strategy to drive best-in-class organic social strategy for Hollister Co.’s growth business units. The candidate that will be successful in this role will have in-depth knowledge of the top Gen Z social media platforms, and experience in launching and growing new social handles from scratch with a focus on social content creation and strategy. We are looking for a team player who has an expert grasp on Gen Z culture, can identify trends across the social space before they have taken off, and understands how our growth brands can capitalize on them in authentic ways. The Senior Specialist of Social Media will be a key player in driving big-picture strategy across all social platforms, and will be responsible for driving best-in-class engagement and growing key platforms to bring the initiatives to life. Candidates should be highly skilled at forming and managing internal and external high-profile relationships, generating creative, out-of-the-box ideas, and excel at bringing the best out in others.
What Will You Be Doing?
Accountable for annual and seasonal planning for all social platforms, including developing big picture and tactical strategy, building editorial calendars, social listening/community management, trend hunting, reporting, budgets, and working with creative photo and video teams to guide the production of premium social content
Develop customer-first organic social strategies on TikTok, Instagram, YouTube, and beyond that tie back to overarching brand strategy and resonate with the core Gen Z demographic, focused on developing content and strategies that extend storytelling and brand building onto social platforms.
Lead and influence growth initiative teams in matrixed and virtual/remote organization to drive brand success
Provide regular reviews and POVs around incoming trends and analysis of emerging ideas in the social space
Work with both internal and external partners to bring tactics and strategies to life.
Responsible for tracking and managing social budgets for strategy activation
Measure, analyze and report social metrics and identify opportunities for improvement and optimization
Build and maintain strong relationships with cross-functional and external partners
Partner with product and merchandising teams to develop seasonal strategies
Leverage social tools to drive community management and engagement in key and accretive conversations for growth initiatives
Build plans that take into account macro environment and general social conversation, provide read and react plans to ensure we are positioned in conversations with Gen Z appropriately
Partner with creative teams to develop direction, shot lists, and creative requirements for social support
Put the customer at the center of everything we do - Partner with Customer Insights team to shape research and identify key insights and drive their integration into strategic direction
Develop ideas for longer term strategies and growth that helps achieve long range plans
What Do You Need To Bring?
Bachelor’s degree required
3+ years of hands-on social media experience with a brand or agency
Deep understanding of top social media platforms, including TikTok, IG, and YouTube
Ability to balance multiple workstreams and prioritization
Outstanding communication and presentation skills
Detail-oriented and organized
Ability to make quick decisions
Highly motivated and collaborative with a willingness to learn
Ability to think both creatively and strategically
Deep knowledge of youth culture, fashion retail customer demographics, preferably global Gen Z
Strong work ethic with the ability to multitask and deal with accelerated deadlines and shifting deliverable
Fun, friendly, positive team player who is open to receiving and executing feedback
*Please provide any instagram, tiktok or other social handles you manage - we're all about social and want to see what you've got!
Our Company
Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. Reaching customers across 120+ countries, we strive to create customer-centric, omni-channel experiences for our global customer base.
Our Values
Our core values and standards guide our behavior every day. Whether you lead yourself, a team, or the company, we believe everyone is a leader at A&F. We believe the people make the place. We are accountable and aim to the highest caliber. We coach, mentor, care, and bring our best selves every day because we are in this together. We are eager to understand and embrace change. We are relentless innovators who dream bold.