Product Manager for MarTech and CRM

NY - 11 West 19th

NY - 11 West 19th

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• JOB SUMMARY

  Tory Burch is seeking a Product Manager to lead our MarTech & CRM roadmap. You will be responsible for evaluating existing data and analytic platform capabilities (e.g. GA, MDM, et.) and how these solutions will integrate with future data, identity and analytics platform solutions. Inform the overall MarTech roadmap through defining, assessing, and continuously evolving planned delivery commitments and priorities to drive business value and growth.

  JOB DESCRIPTION

  ROLE EXPECTATIONS

  • Create and articulate MarTech product strategy to support the CRM & Digital Marketing goals

  • Lead ideation, requirement gathering, and launch of digital products that enable teams to have an integrated and efficient way of understanding customer data and how to leverage it

  • Collaborate with cross-functional partners, CRM, Digital Marketing, Technology, Analytics and Retail teams, to gather, review, and prioritize requirements

  • Monitor MarTech innovations that can support short and long term business unlock

  • Foster a culture of change management, leading with the “Why” and constantly driving transparency as well as collaboration across stakeholders to ensure strategic alignment

  • Translate roadmap initiatives into digestible EPICs with clear prioritization among features

  • Ensure coverage of end to end customer data lifecycle, from data acquisition to CRM/Digital Marketing program roll outs, focusing on LEAN processes and light touch technology unlocks

  • Critically assess existing capabilities to understand build vs. buy approach

  • Define, monitor, and assess product initiatives through clear KPI’s; institute tight learning loop with business and technology teams to continually inform product development

  • Launch and phase solutions utilizing agile methodologies to build internal efficiencies and scalable technology development

  • SKILLSET

  • 5+ years Product Management experience; Data Analytics experience is preferred

  • Proficient knowledge of digital marketing technology including marketing automation, web analytics platforms etc., familiar with marketing channels (display, email, social, SEM, etc.)

  • Experience working with agile development teams and workflows within JIRA, Confluence and Roadmunk or similar systems; off shore development team experience is a plus

  • Understanding of the data ecosystem, spanning from data ingestion, data engineering, data quality, usage/consumption, to data privacy considerations and governance

  • Exceptional multi-tasking and project management skills to work cross-functionally, and manage deadlines against multiple deliverables

  • Comfort with ambiguity, and an instinct for taking initiative as well as working with agility

  • Passionate about creating industry-leading Data & Analytics capabilities that are customer-focused and customer-centric

  • Ability to prioritize opportunities, thinking critically about size of prize and feasibility

  • Excellent written and verbal communication skills

  • Comfortable actively working with engineers and participating in technical discussions

  • Self-starter with bias towards MVP delivery that aligns with longer term product vision

  • Maintains clear point of view while remaining flexible, when needed to foster productive collaboration

  DESIRED ATTRIBUTES

  Please note any skills/qualities you would want someone to have in this role in addition to our core skills:

  • Adaptable – Change before you have to

    • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities

  • Entrepreneurial Spirit – Own it

    • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done

  • Collaborative – No “I” in Tory

    • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach

  • Client & Brand Focus – Put yourself in Tory’s shoes

    • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers

  • Live the Values – Being “Buddy”

    • Keeps the “Buddy Values” alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. – It’s not just what you do, but how you do it – Contributes to a positive and productive environment

  • Functional Expertise – Know Your Stuff

    • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.