Social Media Manager

DESCRIPTION

We are looking for a highly organized, self-directed Social Media Manager to join the Shopbop organization. As a member of the team, you will support the development of Shopbop’s expansion on social, managing the creation and implementation of a social strategy across existing and emerging platforms. This role will partner closely with Creative and Brand teams to strategically create and implement a multi-platform content strategy that consistently delivers a brand propelling narrative, and awareness. This candidate will define mechanisms to execute on our vision for social, as well as implement the reporting structures for teams to optimize content regularly.


Core Responsibilities:
· Implement a measurable content strategy that ladders up to department goals, and delivers on multiple objectives, including brand building, social channel expansion, follower growth and engagement, product discovery, and purchase consideration on social media.
· Partner with Brand Marketing and Creative teams to create a unified brand expression across social customer touchpoints including organic and paid channels.
· Leverage operational expertise to architect structural content creation processes to consistently deliver content at scale that inspires, and encourages discovery.
· Create actionable reporting mechanisms (weekly, monthly, and quarterly) and insights that inform content and strategy optimization on organic and paid social channels. Dive deep on social media analytics, driving new follower growth.
· Work with social platforms (Instagram, Pinterest, TikTok) to create innovative initiatives that engage our customers through new content types and experiences.
· Optimize social media channels (organic and paid) for revenue potential and purchase consideration.

BASIC QUALIFICATIONS

Basic Qualifications
· Bachelor’s degree
· 6+ years of social media experience in creating and implementing social content strategies.
· Ability to partner cross-functionally with a wide range of stakeholders
· Passionate about the Shopbop brand and the fashion space
· Excellent written communication skills

PREFERRED QUALIFICATIONS

Preferred Qualification
· Experience in paid social and/or media planning, including experience with social amplification tools including Sprinklr, and Dash Hudson, as well as native platform tools.
· Deep analysis experience.