Affiliate Marketing Manger

DESCRIPTION

Shopbop is seeking a results-driven Affiliate Marketing Manager to drive growth in the affiliate marketing channel. This person will report to the Head of Digital Marketing and will develop and maintain relationships with business partners within the affiliate publishing and influencer space to meet goals. He or she will own all aspects of the affiliate channel, from strategy to publisher management and negotiations to reporting, analysis, and optimizations. This person will be a key member of the Digital Marketing team and will work closely with partners across the business on strategic alignment. To be successful in this role, you must be extremely organized and have excellent communication and analytical skills.

Responsibilities
· Recruit new partners and expand existing publisher and influencer relationships.
· Test and learn frequently, analyzing and optimizing based on results.
· Own weekly reporting to monitor and analyze performance.
· Optimize the affiliate program to align with business strategy.
· Review and audit Shopbop brand presence on publisher platforms.
· Control marketing spend to grow the affiliate program while improving efficacy and efficiency.

BASIC QUALIFICATIONS

· 5+ years of experience in affiliate marketing or influencer marketing.
· Highly analytical with strong attention to detail.
· Willingness to take risks and innovate with a test-and-learn mindset.
· Excellent communication skills.
· Skilled in Microsoft Excel.
· Ability to drive results in a fast-paced environment.
· Customer-centric go-getter.

PREFERRED QUALIFICATIONS

· An understanding of and passion for fashion e-commerce.