Senior Publicist
JOB TITLE: Senior Publicist
DEPARTMENT: Public Relations/Media Relations
DESCRIPTION: A Senior Publicist acts as an integral ambassador to both KCD and its clients and works to bring a professional, motivated and diversified skills set to compliment the department and agency. They have the capacity and skill set to instill trust in clients and have strong relationships with a wide range of fashion, lifestyle and digital media persons. Strong management, interpersonal and organizational skills as well as the capability to prioritize and manage multiple projects will contribute to their overall Agency success. They will have the appropriate style and taste to serve as an exceptional brand ambassador for both KCD and its clients. The ideal candidate will have a strong background in pitching local and national broadcasting as well a lifestyle PR background.
Responsibilities Include:
● Provide support to Publicity Director and Agency Management with necessary management skills for both day to day and strategic long-term responsibilities
● Keen understanding and relevance in lifestyle, hospitality & retail industry related matters
● Maintains strong local and national broadcasting relationships with the ability to pitch stories for their client.
● Act as an Agency liaison to maintain and champion relationships with print & online editors and industry leaders ● Keen understanding of the client’s image, ideals and goals in order to develop, lead and manage clients through seasonal strategy, product and special project pitches
● Provide a consistent, professional client experience/manage expectations throughout relationship and provide consistent and timely communication
● Extensive experience cultivating and establishing new relationships with media contacts
● Develop and execute feature stories, product placement, editorial reporting and analysis
● Manage press coverage and media relations
● clients
● Manage a team of Publicists and Junior Publicists on client sample trafficking accounts and delegate tasks
● Manage celebrity/VIP dressing and placements
● Manage client events while seamlessly collaborating with their in-house teams
● Innovative thinker. Continual research and updating on current and relevant areas of women’s lifestyle/general interest, weekly and digital media
● Cultivate relationships with Fashion and media industry persons to help grow KCD Global
REQUIREMENTS: A MINIMUM of 4-5 years’ experience working either in house or with an Agency in a Public Relations capacity
QUALIFICATIONS: ● Strong verbal and written communication skills
● Strong time management skills, ability to multitask, intelligent – this role requires managing many different areas for several clients simultaneously, does not get stressed under pressure
● Knowledge and understanding of the lifestyle, hospitality & retail industries, as well as designers and emerging style ● Combination of creative and strategic thinking, ability to jump from the creative side of marketing to analytical side ● A degree in journalism, communications or English
● A strong work ethic
● Ability to work in team environment and actively engage both colleagues and clients in open communication
ABOUT KCD: KCD’s senior management team is the deepest and most highly-tenured in the industry. The Six Partners and dedicated vice presidents worldwide take pride in KCD’s legacy and the contributions that the international staff of over 90 make to their clients worldwide. With offices in New York, Los Angeles, London and Paris, the agency has set standards for over 30 years with its highly strategic and creative programs and ongoing projects for established and new brands. Fashion knowledge and credibility, innovative and unique strategic thinking, the highest quality of execution, appropriateness and newness – these principles collectively propel the agency and its clients forward and separate KCD from competitors.