Manager of Wholesale Ecommerce Marketing

New York, NY

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• JOB SUMMARY

  JOB DESCRIPTION

  JOB SUMMARY

  The Manager, Wholesale Ecommerce Marketing will work as a key player on the Integrated Marketing team and in partnership with the North America Sales team, drive the overall brand experience and customer journey on wholesale partner ecommerce sites. This person will also ensure brand creative standards are upheld on partners sites, lead the site experience component of key marketing campaigns, and proactively identify opportunities to improve site experience through discussion with partners, analysis of customer data, and competitive intelligence.

  RESPONSIBILITIES

  • In partnership with Business and Integrated Marketing leadership, drive the overall improvement of the e-wholesale experience.

    • Build brand guidelines and review with partners

    • Compile and share brand assets with partners’ site merchandising teams – editorial product imagery, video content as well as copy

    • Review and ensure accuracy of product naming before sharing with partners

    • Update brand boutiques seasonally

  • Monitor e-wholesale experience on an ongoing basis, identify issues and solve in partnership with wholesale accounts.

    • Review partners ecommerce sites for every site refresh: quality of imagery as well as accuracy of product names and product description copy

    • Identify any issue and define recommendation to address it

    • Work with partners’ site experience team to fix issues and develop recommendations to ensure sustainable and continuous improvement

  • Lead execution of the site experience component of key marketing campaigns.

    • Work with Sr Manager of Partner Marketing on strategies to integrate and amplify marketing initiatives on-site

    • Ensure proper program execution – asset and copy sharing, product assortment curation, etc.

  • Proactively identify opportunities to improve site experience through discussion with partners, analysis of customer data, and competitive intelligence.

    • Perform industry research to stay informed of digital trends

  SKILLSET

  • 4+ years of experience in an ecommerce marketing role

  • Experience within consumer brands, fashion/apparel or the US department store landscape is a plus

  • Strong understanding of digital – online marketing/e-commerce experience

  • Demonstrated ability to lead successful programs, from strategic development to implementation and analysis

  • Highly organized, with meticulous attention to details and deadlines

  • Strong analytical, project management and communication skills

  • Self-starter with a hands-on approach, good instincts for prioritization and the ability to work in a high-pressure, fast-paced environment

  • Ability to identify and develop relationships with key internal and external partners

  DESIRED ATTRIBUTES

  Please note any skills/qualities you would want someone to have in this role in addition to our core skills:

  • Adaptable – Change before you have to

    • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities

  • Entrepreneurial Spirit – Own it

    • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done

  • Collaborative – No “I” in Tory

    • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach

  • Client & Brand Focus – Put yourself in Tory’s shoes

    • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers

  • Live the Values – Being “Buddy”

    • Keeps the “Buddy Values” alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. – It’s not just what you do, but how you do it – Contributes to a positive and productive environment

  • Functional Expertise – Know Your Stuff

    • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.