Vice President, Consumer Marketing & Global CRM
Vice President, Consumer Marketing & Global CRM
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products.
Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro.
Behind this burgeoning empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.
The Position: We’re looking for Vice President.
Lead Global Omni Channel for the Retail Marketing, Wholesale Marketing, and Digital Performance Marketing teams.
Responsible for the company’s core digital strategy and oversee the growth of all key Digital Marketing channels that drive traffic to the site.
Develop the long range, annual and seasonal marketing activities to support the digital omni channel of a global luxury brand.
Partner with Creative, Fashion Office, and Brand Marketing teams to drive necessary digital, store creative assets and storytelling in support of the business goals. Partner with Merchants to drive the seasonal asset creation process to ensure that all required assets are delivered to serve the needs of the business.
Partner and provide leadership to global counterparts on evaluation and development of global performance marketing strategies to support company’s long-term growth strategies.
Drive the vision for global marketing investment strategies (online and stores).
Engage the organization in managing customer relationships and leveraging customer insight to drive revenue through all channels on a global scale.
Partner closely with the Fashion Office, Brand Marketing, Creative, and Social Media teams to ensure that the brand communication strategy aligns with the investments that are being made. Measure the success through defined metrics and identify opportunities to increase customer engagement so that the Company can achieve its goals.
Requirements:
Bachelor’s degree
10+ years’ experience in Retail, Brand, Direct-to-Consumer Marketing
Knowledge of CRM concepts.
Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
Hands on experience in designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate and retargeting.
Responsibilities:
International marketing expertise
Knowledge of most current digital technologies, trends, and tools
Ability to think strategically, drive results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
Strong leaderships skills with the ability to manage, engage, mentor and retain team
Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
The Location: The position is based in New York, NY.