Marketing Associate, Paid Social

Written By Mohammed Islam

Company

Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.

Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $68m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.

Role

Rebag is hiring a marketing associate with a successful track record of managing paid social digital marketing campaigns to deliver outstanding revenue growth. The role will report to the Head of Acquisition Marketing:

  • Work with key social media platforms primarily Facebook, Instagram, and TikTok, as well as seek out and develop new and emerging platforms that can help grow our customer base

  • Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis

  • Working closely and collaboratively with internal creative, brand and organic social teams to develop and execute integrated creative ideas, plans and strategies, as well as partner with external media agencies

  • Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement

  • Presenting to senior leadership regularly on key business metrics, and progress to goals

  • Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI

Candidates

  • 2+ years of in-house marketing experience and/or digital agency in paid social media marketing

  • Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns

  • Must have deep experience in paid ads for Facebook, Instagram and preferably TikTok

  • Expert knowledge of Facebook ads tools including Lookalike audiences, Dynamic Ads, Retargeting, etc.

  • Strong knowledge in analytics and attribution tools including Google Analytics or equivalents. Experience with Rockerbox and/or ContentSquare a plus.

  • Able to design and understand comprehensive tracking system including cross-device attribution

  • Previous experience driving hyper growth for ecommerce/marketplace or luxury sector is a plus

  • Strong experience executing online performance-based media objectives

  • Startup minded, positive, hands-on attitude and nimble

  • Ability to multi-task in a fast-paced entrepreneurial

Mohammed Islam
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