Sr. Manager Site Merchandising

New York, NY

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• JOB SUMMARY

  JOB DESCRIPTION

  JOB SUMMARY

  The Senior Manager, Site Experience will work cross functionally to manage the mainline product merchandising (Tory Burch) and content experience across the US and our 5 EU sites. This candidate will lead the execution of site refreshes and daily optimization of the site experience for the Tory Burch consumer. In addition to managing the US and EU sites, this role will also be a key liaison to our ecommerce sites in China, the Middle East and Japan – separate teams in country manage these sites, but this role will be responsible for keeping those teams informed of best practices and giving guidance as-needed. This individual will also be key to maximizing all new site features we launch in partnership with our product team- both weighing in on product feature development, and ensuring new features are launched, maintained and driving growth of the business.   

  RESPONSIBILITIES

  • Leading team on all site merchandising tasks, product set-up and site curation, search tuning, filter attribution, ensuring refreshes go live as planned, following our best practices

  • Regular Maintenance & communication of Site Experience Best Practices guide, Playbooks, How—Tos, and creation of monthly site refresh Strategy decks

  • Play a lead role developing Seasonal and Monthly briefs for Site Experience

    • Featured Shops – review performance, cut underperforming (or make hidden) & supply briefs for new shops that are important for the season

    • Make adjustments to navigation to support seasonal changes & product assortment

    • Develop plan for badging, pair it with, filters, cross-sells and other key merchandising tactics for each delivery

  • Responsible for executing promotions and events, including markdowns, and maintaining our global exclusions lists and employee discounting events – QA of these items launching successfully is also a core component of the role, so confirming to larger site team when we push live successfully is required

  • Weekly read-outs on site performance, funnel behavior, top performing shops and search insights from google analytics

  • Main point of contact for CRM kick-offs relating to early access product launches & GWPs

  • Being a resource to our ecommerce teams in China, Japan and the Middle East– helping answer merchandising questions and passing along our best practices and how-tos as we continue to build them out for US

  • Owning the default image MPP selections and execution in coordination with Creative

  SKILLSET

  • 5-6 years of experience working in ecommerce management (retail a plus), with a close focus on content and site merchandising

  • A demonstrated ability to provide strategic direction and successfully execute plans to drive business performance

  • Specific Site Merchandising experience should include loading product catalogs, assigning product attributes, badges, managing filters, site search, building seasonal shops & merch strategies, adjusting image displays and aligning product to content

  • Experience managing Promotions and Events is also essential – both promotion set-up and customer facing site experiences

  • Website platform experience in Salesforce Commerce Cloud AND Adobe Experience Manager strongly preferred

  • Experience with AB and multivariate testing preferred

  • Experience managing team members

  • Proficiency required in:

    • Analytics Tools: Google Analytics – high level of comfort required, will be responsible for pulling reporting and making actionable business headlines from it

    • Project management tools: Jira & Confluence

    • UX Design Collaboration tools: InVision

    • Microsoft Office tools: Advanced Excel, Powerpoint

  CORE SKILLS

  • Adaptable – Change before you have to

    • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities

  • Entrepreneurial Spirit – Own it

    • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done

  • Collaborative – No “I” in Tory

    • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach

  • Client & Brand Focus – Put yourself in Tory’s shoes

    • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers

  • Live the Values – Being “Buddy”

    • Keeps the “Buddy Values” alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) – It’s not just what you do, but how you do it – Contributes to a positive and productive environment

  • Functional Expertise – Know Your Stuff

    • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice

  • FOR PEOPLE MANAGERS: Team Builder – It’s all about “We”

    • Sets team goals and roles – Develops, motivates and empowers – Delivers constructive and encouraging feedback – Holds people accountable for results – Recognizes high performance

  • FOR PEOPLE MANAGERS: Change Leader – Change is the essence of life

    • Challenges the current point of view – Puts changes in context for the team – Executes changes that impact the business – Is proactive and positive – Listens to and keeps the team up to speed

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.