Manager, Lifecycle Email Marketing

New York, NY

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• JOB SUMMARY

  Tory Burch is seeking a Manager of Lifecycle Email Marketing to lead the global email program for personalized, triggered and transactional communications. This role will own end-to-end email campaigns and ensure successful implementation, from strategy planning to execution. This individual will drive best practices and program enhancements to optimize customer value & campaign results and continually push the email program to the forefront in relation to competitive and industry standards. Reports to the Director, Email Marketing.

  JOB DESCRIPTION

  RESPONSIBILITIES

  • Design, build and optimize event-based triggered and transactional campaigns, supporting both online and in-store

  • Collaborate with cross-functional teams (CRM, Creative, Product, Tech, BI, Site Experience) to manage end-to-end campaign development

  • Partner closely with CRM and Creative teams to develop customer-centric campaigns, with segmented audiences across customer life stage and purchase funnel

  • Utilize understanding of data, tables, and APIs to build dynamic email templates

  • Develop and execute a robust testing plan to improve personalization, including product recommendations, relevant content and customized send frequency

  • QA all campaigns to ensure error-free execution of campaigns and links therein

  • Manage day-to-day with third-party email vendors and develop an understanding of their product features and capabilities

  • Drive greater relevancy in email channel by owning a target share of site traffic and revenue

  • Monitor and regularly report on performance of trigger and transactional programs

  • Identify, understand and implement industry best practices for triggered communications

  SKILLSET

  • Bachelor's Degree or equivalent

  • 4+ years relevant experience in email marketing with strong knowledge of email platforms

  • Basic understanding of HTML, XHTML, CSS, SQL, previous Sailthru experience preferable

  • Experience with creating impactful trigger campaigns throughout the customer lifecycle

  • Experience creating and managing basic segments (e.g., new customers, recent buyers) and associated communication strategies

  • Analytical and data-driven to track performance and optimize campaign performance

  • Excellent project management and organizational skills

  • Strong written and verbal communication skills

  • Team player with the ability to build cross-functional relationships to achieve team goals

  CORE SKILLS

  • Adaptable – Change before you have to

    • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities

  • Entrepreneurial Spirit – Own it

    • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done

  • Collaborative – No “I” in Tory

    • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach

  • Client & Brand Focus – Put yourself in Tory’s shoes

    • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers

  • Live the Values – Being “Buddy”

    • Keeps the “Buddy Values” alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) – It’s not just what you do, but how you do it – Contributes to a positive and productive environment

  • Functional Expertise – Know Your Stuff

    • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice

  • FOR PEOPLE MANAGERS: Team Builder – It’s all about “We”

    • Sets team goals and roles – Develops, motivates and empowers – Delivers constructive and encouraging feedback – Holds people accountable for results – Recognizes high performance

  • FOR PEOPLE MANAGERS: Change Leader – Change is the essence of life

    • Challenges the current point of view – Puts changes in context for the team – Executes changes that impact the business – Is proactive and positive – Listens to and keeps the team up to speed

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.