Assistant Manager, Email & Retention Marketing
Permanent, Full Time
Catbird is seeking an Assistant Manager, Email & Retention Marketing to fill an exciting role within our small, cross-functional marketing team. You will work closely with our head of marketing on nurturing loyalty, building brand advocacy, and creating an engaged online community.
The role will be responsible for helping refine Catbird’s lifecycle marketing strategy, encompassing end-to-end email planning, tiered rewards model, and customer analytics. Our ideal candidate has an acute understanding of how brands can leverage customer data and marketing automation to increase retention and repeat purchases - while also valuing customer insights that live outside of data.
Key Responsibilities
Collaborate with Catbird’s marketing, merchandising, and creative teams to plan and deliver end-to-end email campaigns for both campaigns and automated flows.
Use segmentation, A/B testing, and other improvement strategies for our current email and SMS programs.
Work with the head of marketing to audit our current ESP platform and develop a migration plan to merge our ESP onto our customer data platform. (Q3 2021)
Work alongside the marketing and CX team on the launch of Catbird’s loyalty program. (Q2 2021)
Manage the post-campaign analytics and insights for all retention and loyalty marketing, reporting to internal teams on a monthly and quarterly basis.
Fine tune our KPIs and build on our current reporting templates for all customer centric campaigns.
Analyze customer data to help identify high value, predicted high value, loyal, and other VIP segments.
Work with retail store manager, e-commerce manager, and marketing manager to identify new programs and experiences to drive customer retention and loyalty at Catbird.
Work with the marketing and CX team to build an effective communication model and process for ongoing dialog with our customers and community that can be executed by our CX and social team.
Work with marketing and PR on budget recommendations for all customer gifting and VIP programs.
Our Ideal Candidate
2-3 years direct experience in email marketing
A ‘test and learn’ approach
Experience with Google Analytics and BI tools; Looker and Zaius a plus
Experience with Magento and Klaviyo - a strong plus!
Direct experience in driving revenue and brand awareness
Loves and lives in consumer insights - both the hard and soft data
Previous experience working in e-commerce, fashion or luxury brand preferred
Ability to work in different team dynamics on a daily basis
Knowledge of the Catbird ethos and sustainability is always a plus!
Please email catbirdhiring@gmail.com and tell us about yourself - do not just send a resume. Make sure to write "Email & Retention Assistant Manager" in the subject line of your email. No phone calls please.
About Catbird
In our 16 years in business, Catbird has become an icon, the ultimate destination for ethically sourced and made fine jewelry, located in the heart of Williamsburg and on a quiet Soho block. Both our stores and website are filled with a carefully curated selection from local and international independent labels, including our in-house line of jewelry. The Catbird line is made in our Brooklyn studio, using ethically sourced materials and conflict-free stones. Highly trained Catbird jewelers oversee every step of the process. We are dedicated to a return to local manufacturing – what our Brooklyn Navy Yard neighborhood was famous for. Catbird is a proud member of the CFDA, certified Made in New York, and No Dirty Gold.