Sr. Manager, Copywriter, Tory Sport

New York, NY

• Apply

• JOB SUMMARY

  The Senior Manager, Copywriter is responsible for pushing the Tory Sport brand forward through smart, engaging copy and rich storytelling that inspires and informs the customer across all digital and print touchpoints. Through close collaboration with design and business partners, you will translate broad creative ideas into tight concepts and executions. The ideal candidate will be able to connect stories and messages to the larger world of fashion and key seasonal trends — while always remaining true to the voice and vision of Tory Burch.

  JOB DESCRIPTION

  RESPONSIBILITIES

  • Write and edit copy for Tory Sport site, emails, digital marketing, print and social

  • Work with the creative team to synthesize briefs into strategic creative concepts that drive the business each season

  • Deliver strong headlines, decks and product positioning that tell a strong story

  • Work with EU and APAC partners to leverage and rework copy for international markets when necessary

  • Oversee and top-edit all product descriptions, ensuring that copy is sharp, and details are clear, compelling and concise

  • Grammar and voice police: relentlessly review all copy and creative, checking for sense, spelling, syntax and tone

  • Manage feedback from creative reviews, update and pivot based on business needs, and track changes for future presentations

  • Participate in seasonal planning meetings, weekly marketing/production/merchandising touch-bases, creative reviews and content meetings

  • Work on and drive site enhancements that improve the customer experience; initiate subject line testing and analyze customer data, using results to inform creative and UX decisions

  • Provide support on special projects and initiatives across channels (e.g., fashion show, special product launches, etc.)

  EDUCATION & PRIOR EXPERIENCE NEEDED

  • Bachelor’s degree

  • Minimum 7 years of experience creating and honing brand voice, with a deep knowledge of luxury fashion, style and culture

  • Strong digital fluency

  • Proficiency in Microsoft Office Suite, Keynote and user-friendly content management systems

  QUALIFICATIONS

  • Talented writer who understands when and how to shift tone; can write a headline intro just as easily as an email subject line

  • Copywriter with an editor's mindset — culturally tuned-in and able to create strong stories; can translate a marketing brief into compelling messages

  • A self-fact-checker who embraces clever over cliché

  • Detail driven: highly organized, with meticulous attention to the little things

  • Creative problem solver, with the flexibility to balance editorial and business needs

  • A team player and merchant whisperer — the ability to work with different types of people and departments

  • An entrepreneurial spirit: self-motivated with the ability to multi-task, adapt and re-prioritize

  • A positive attitude (and a sense of humor)

  CORE SKILLS

  • Adaptable – Change before you have to

    • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities

  • Entrepreneurial Spirit – Own it

    • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done

  • Collaborative – No “I” in Tory

    • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach

  • Client & Brand Focus – Put yourself in Tory’s shoes

    • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers

  • Live the Values – Being “Buddy”

    • Keeps the “Buddy Values” alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) – It’s not just what you do, but how you do it – Contributes to a positive and productive environment

  • Functional Expertise – Know Your Stuff

    • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.