Brand Designer

POSITION TITLE: Brand Designer

REPORTING TO: VP of Creative

OVERVIEW: HATCH is an innovative maternity brand of thoughtfully designed solutions in

apparel and mama-safe skincare for before, during and after pregnancy.

We’re seeking a Brand Designer to join our talented and growing in-house Creative team. This

person must be hard-working, passionate, innovative, organized and creative. The ideal

candidate will be a self-starter — someone who is going to help define and grow our brand for

years to come, have a natural love and passion for creative work, be able to express story and

emotion through a range of omni channel assets. This person will collaborate on consistent

brand vision throughout online ecommerce creative, emails, out of home, events, product

packaging, and print & digital advertising.

You must provide a resume and link to a portfolio or PDF of relevant work samples to be

considered for this role.

KEY RESPONSIBILITIES:

● Lead evergreen and launch specific brand touch points including emails, digital paid

ads, printed collateral, events, organic social, out of home, packaging, and more.

● Have strong understanding and passion for video content - both at an inspiration level

as well as executional.

● Design 360 channel assets for day-to-day marketing communications

● Work cross-functionally to brainstorm new creative campaigns, and guide ideas from

concept to completion with a strong design sensibility

● Have a keen eye for detail - in typography, imagery and overall consistency throughout

campaign touchpoints.

● Work with the entire Creative, Digital and Brand Marketing team to evolve the visual

brand, understanding the value of design patterns and helping to build and maintain a

cohesive visual language

● Regularly update site content and graphics to improve user experience; identify and

evaluate improvement options.

● Help set, evolve, and maintain our brand book and toolkits

● Roll out treatment to all relevant customer touchpoints and channels with consistency

across all media outputs (video, ads, email, site, etc)

● Partner with Director of Creative Operations on design deadlines and deliverables

WHO WOULD THRIVE:

● Someone who always has their eyes on the competitive landscape to help us innovate

and stand apart

● The ability to think high at a brand level and work in the weeds simultaneously

● A creative thinker who is passionate about translating insights and data into design that

engages and inspires conversion

● A strategic thinker with a track record of managing complex, cross channel campaigns

and optimizing copy to convert at each touch point

● Flexibility & Time Management: the ability to multitask, prioritize workload and take

responsibilities for deadlines.

REQUIREMENTS:

● Bachelor's degree in Graphic Design or related field

● 5+ years of experience in brand design, specifically in-house at a brand

● Able to work collaboratively in a fast-paced environment

● A desire to review work, mentor others, and co-create with partners from different

background and expertises.

● Strong interest in fashion and/or beauty.

● Strong understanding of multimedia content development, social media platforms,

graphic layout, and design

● High attention to detail and strong organization skills

● A commitment to high-quality work and to positive and productive relationships with all

— team members, peers, managers, etc.

● High proficiency in the latest Adobe Creative Suite (specifically Photoshop, Illustrator

and InDesign).

● Ability to create GIF and MP4 animations.

● A diverse portfolio that exhibits excellent use of typography, color, imagery, video and

graphic elements.

● Experience with art direction and/or motion graphics and working in Figma is a plus