Social Media Director, W Magazine
REMOTE /
EDITORIAL – W /
FULL-TIME
W Magazine is seeking a full-time Social Media Director. The ideal applicant has a strategic vision to move the brand forward in the social media space and a passion for the types of fashion and culture that W covers.
Responsibilities
Work closely with W’s Digital Director and social media team members to develop and execute creative programming for W’s social channels
Bring new, innovative ideas and social franchises to the table and push the brand’s boundaries on social platforms
Work with digital, print, and creative departments to ensure that social strategy is baked into every part of the editorial process, and secure exclusive content for social channels including behind-the-scenes photos, videos, on-site coverage from live events, and tentpole activations• Spearhead, manage, and oversee social content partnerships both within BDG and across the Web with like-minded brands
Be knowledgeable of social media trends and best practices
Develop and execute paid social strategies
Requirements
6-7 years of relevant experience managing social media for a large brand or media publisher
Proven experience hitting key social metrics
Previous management experience heavily preferred
A strong knowledge of social analytics tools and social scheduling a must
Excellent editorial judgment, writing skills, and ability to capture W’s voice to reach new and established audiences
Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment
W covers the major goings-on of the fashion industry, but also explores where fashion and style intersect with the worlds of film, television, music, society, art, politics, and the social media sphere, and this broad-ranging understanding of culture is key.
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 161 million readers turn to our brands — Bustle, Elite Daily, The Zoe Report, NYLON, Inverse, Mic, Input, Gawker, W, Romper, Scary Mommy, Fatherly, and The Dad — to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City.