ADVERTISING MANAGER

The Advertising Manager manages the development of seasonal creative content, and high impact multi-channel campaigns. They partner with Marketing, Creative, and Production teams to build assets that represent the business needs in The Americas.  This role manages the process of briefing, concept development, pre-production, style out, fitting, shoot production, post production, and asset distribution.  Additionally, they manage brand related Advertising in media, ensuring that brand positioning is communicated consistently, across all channels.  The Advertising team also collaborates closely with the Global Content team, and an external creative agency to support global alignment, while considering regional nuances. 

Responsibilities:

Pre Production & Shoot Production

• Gather business needs from NA marketing teams (Wholesale, Company Stores, Adaptive, Licensee)

• Partner with Global Content team to align on strategy and build cohesive content approach

• Consolidate various divisional needs into one project brief when applicable

• Collaborate with key internal departments to align on strategy, budget, and execution efficiencies that contribute to overall regional marketing goals

• Build project budget, shot list, deliverables, and calendar recommendation

• Brief Production and Creative teams

• Partner with producers to develop project plan, including leadership approvals on concept elements (including talent, crew, location/sets)

• Liase with marketing and licensee product divisions to help teams with sample coordination

• Manage Style Out - oversee look boards with consistent review of deliverables

• Manage Fittings - ensure balanced talent assignment to looks, considering end use of assets

• Manage Photo Shoots - track content to ensure accurate approved looks and deliverables are captured effectively (including on figure, stills, video, social)

• Coordinate shipping / messenger of product between divisions and shoot location – may require completing commercial invoices for international shipments/customs, photographing samples, packing samples

Post Production

• Ensure timely creative select presentations and approvals

• Maintain post production timelines - track daily updates from agency/producers and monitor internal schedules

• Share each round of working assets with marketing teams for feedback (image retouching, video editing, guideline development)

• Messenger proofs, samples, and hard drives between offices and agencies to ensure strongest creative output with attention to detail

• Download and organize assets to Advertising server for storage maintenance

• Upload assets to Brand Portal to allow easy access/trafficking of all file types

• Field asset inquiries that cross functional teams have throughout the season

• Develop asset overviews for NA campaigns

• Partner with Content team to streamline broader seasonal content email communication

• Process and track invoices for submission to finance to reconcile budgets

• Cross reference finance monthly reconciliation recaps with charges in financial tracker

• Liase with Global Content team to clarify questions on global campaigns as needed

Media

• Prepare credit documents - gather campaign style and buy information and use this to optimize the creative output into market

• Partner closely with Media and Creative teams on content implementation

• Consistently share updates on asset release timings and deadlines

• Organize mechanical reviews with media team, and color reviews with agency

• Optimize social and digital content by working with cross functional teams to strategically target and support each business

• Keep modern media consumption at forefront of planning

Management

• Manage advertising team member and provide meaningful lean-in leadership, guidance, and coaching

• Oversee seasonal intern by hiring, training and assigning projects to candidates with team

Qualifications:

• College degree

• 5-8+ years of related experience; fashion industry experience, preferred; management experience, preferred

• Excellent communication skills, both written and oral

• Strong project management/time management skills

• High attention to detail, and great organizational skills

• Ability to think strategically and implement tactically

• Flexible to adapt to changing business needs

• Maintain proactive approach by anticipating future actions that may be required and predict impact of decisions

• Ability to multi task and handle several projects at once, with adherence to deadlines

• Strong understanding of modern media consumption, with focus on digital first advertising

• MAC skills including MS Office Suite, Adobe Suite, Keynote

• Sets objectives for self and others and delivers results that impacts the organization

• Provide input to making changes to processes, product, or programs

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH