ACCOUNT EXECUTIVE
Womens/Mens · New York, New York
BPCM is looking for talented candidates to join our Fashion PR team as an Account Executive ideally with experience and interest in menswear & sports/outdoor in additional to general fashion and consumer/lifestyle. We are looking for energetic, positive candidates with strong media relations, excellent editorial contacts and in-depth knowledge of the fashion industry and trends. Our agency offers a unique environment that fosters individual growth and rewards performance; our team members enjoy working in a collaborative, creative atmosphere with like-minded individuals.
Our ideal candidate must have three to five years of experience in luxury fashion brand PR or Marketing within an agency or in-house with proven placements. You should have experience in drafting press releases, developing creative story angles and crafting pitches. You will get to manage a portfolio of fashion accounts alongside senior team members, develop communication plans, implement public relations tactics and coach junior team members.
Responsibilities will be (but are not limited to):
Securing strategic press coverage (features as well as product placement) in national and key regional magazines, newspapers, TV and online media outlets.
Maintaining strong relationships with Fashion Directors, key fashion editors, relevant fashion stylists and bloggers
Exhibiting strong writing, communication and presentation skills to effectively articulate ideas to clients, agency and colleagues
Planning, developing and advising clients on integrated and measurable PR strategies
Multitasking across multiple client accounts and projects under deadline
Ensuring that key milestones and projects are on track, within prescribed and on budget
Ensuring that client and stylist’s requests are fulfilled, delivered on time and are value-producing
Creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents.
Generating creative ideas and solutions to everyday problems and challenges
Taking ownership for specific projects without supervision
Working with Senior Account Executive to manage client timelines and budgets
Brainstorming creative partnership and activation ideas for clients
Desired Skills & Experience:
MUST HAVE 3-5 years of experience in an agency or in-house background in Luxury brand PR, Marketing and/or VIP Services.
College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field.
Experience ideally with Men’s media outlets including blogs and networks, helpful to have a level of interest and proficiency in New Media landscape
Strategic and innovative with overall knowledge of fashion and celebrity culture
Seasoned writing skills
Expertise in and established relationships within short-lead media
Advanced presentation skills - ability to manage and gain confidence of client
Proficient in Fashion GPS, able to manage sample inventories with the support from an assistant
Strong project and people management skills
Why BPCM:
We believe that where you work matters and, as a career community, we know a thing or two about what makes employees happy! This is your chance to work with a great portfolio of beauty and wellness accounts. You'll be working in our NY, surrounded by great teammates in a fast-paced, high-achievement culture committed to excellence for our clients.
We offer a competitive salary, medical/dental, vision, 401K, Commuter Benefits, FSA, summer hours and a generous PTO policy.