ACCOUNT EXECUTIVE

Womens/Mens · New York, New York

BPCM is looking for talented candidates to join our Fashion PR team as an Account Executive ideally with experience and interest in menswear & sports/outdoor in additional to general fashion and consumer/lifestyle.  We are looking for energetic, positive candidates with strong media relations, excellent editorial contacts and in-depth knowledge of the fashion industry and trends. Our agency offers a unique environment that fosters individual growth and rewards performance; our team members enjoy working in a collaborative, creative atmosphere with like-minded individuals.  

 Our ideal candidate must have three to five years of experience in luxury fashion brand PR or Marketing within an agency or in-house with proven placements.  You should have experience in drafting press releases, developing creative story angles and crafting pitches.  You will get to manage a portfolio of fashion accounts alongside senior team members, develop communication plans, implement public relations tactics and coach junior team members.   

 

Responsibilities will be (but are not limited to):  

  • Securing strategic press coverage (features as well as product placement) in national and key regional magazines, newspapers, TV and online media outlets.

  • Maintaining strong relationships with Fashion Directors, key fashion editors, relevant fashion stylists and bloggers

  • Exhibiting strong writing, communication and presentation skills to effectively articulate ideas to clients, agency and colleagues

  • Planning, developing and advising clients on integrated and measurable PR strategies

  • Multitasking across multiple client accounts and projects under deadline

  • Ensuring that key milestones and projects are on track, within prescribed and on budget

  • Ensuring that client and stylist’s requests are fulfilled, delivered on time and are value-producing

  • Creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents.

  • Generating creative ideas and solutions to everyday problems and challenges

  • Taking ownership for specific projects without supervision

  • Working with Senior Account Executive to manage client timelines and budgets

  • Brainstorming creative partnership and activation ideas for clients

 

Desired Skills & Experience:  

  • MUST HAVE 3-5 years of experience in an agency or in-house background in Luxury brand PR, Marketing and/or VIP Services.

  • College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field.

  • Experience ideally with Men’s media outlets including blogs and networks, helpful to have a level of interest and proficiency in New Media landscape

  • Strategic and innovative with overall knowledge of fashion and celebrity culture

  • Seasoned writing skills

  • Expertise in and established relationships within short-lead media

  • Advanced presentation skills - ability to manage and gain confidence of client

  • Proficient in Fashion GPS, able to manage sample inventories with the support from an assistant

  • Strong project and people management skills

 

Why BPCM: 

We believe that where you work matters and, as a career community, we know a thing or two about what makes employees happy!  This is your chance to work with a great portfolio of beauty and wellness accounts.  You'll be working in our NY, surrounded by great teammates in a fast-paced, high-achievement culture committed to excellence for our clients. 

We offer a competitive salary, medical/dental, vision, 401K, Commuter Benefits, FSA, summer hours and a generous PTO policy. 

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