PR Assistant

JOB DESCRIPTION & ROLE RESPONSIBILITIES

• Assist with incoming sample requests, communicating with teams to confirm samples for opportunities that align with internal brand strategy. 

• Facilitate sample pulls from showroom and maintain accurate sample inventory through Fashion GPS. Manage logistics of sample returns and shoot transfers. Maintain integrity of the sample collection, ensuring samples are being sent out and stored properly.

• Manage incoming sample requests for internal teams, including ecommerce, wholesale, development, and retail, with support of Coordinator. 

• Oversee seasonal samples through Fashion GPS, making sure all items are properly barcoded and photographed, and editorial items are allocated correctly. 

• Oversee department messengers and shipments, while ensuring logistics initiatives are falling within department budget guidelines.

• Assist with seasonal department initiatives, including strategy development, VIP and influencer targets, market research, and competitive analysis.

• Assist with department gifting initiatives, including inventory management, competitive research, and delivery logistics. 

• Assist with managing sample trafficking reports, updating activity reports with confirmed shoot initiatives and credit placements. 

• Perform market analysis of editorial and influencer partners and identify opportunities for brand growth and increased exposure.

• Create press releases for VIP placements that support in-season selling, and target celebrity journalists across the global media landscape. 

• Spearhead end of season wrap up initiatives, including archive, AVE report, trade inventory, and seasonal recaps. 

• Manage bi-weekly press report across print, digital, and social. 

• Maintain the showroom space, sample closet, basement archive, magazine archive, and digital credits database. 

• Hire and oversee Communications department interns, seasonally. 

Ideal Candidate

• Awareness of the Proenza Schouler brand, and appropriate alignments.

• Ability to work cross functionally and take a ‘big picture’ approach in assessing daily tasks. 

• Ability to strategize and communicate thinking behind decisions. 

• Strong organization skills and resourcefulness, ability to manage a high volume of emails, ensuring consistent communication and timely responses. 

• Ability to perform under deadlines in a fast-paced environment with attention to detail. Able to prioritize and multi-task efficiently.

Qualifications

• Bachelor’s Degree, preferably in Communications, Marketing, or PR, or relevant field.

• 1-2 years of Public Relations experience; internship or other.

• Experience managing samples and contact databases through Fashion GPS. 

• Strong understanding of the fashion media landscape, including major publications across print and digital, key stylists and photographers.

• Strong understanding of the social media landscape, including key influencer and VIP talent. 

• Strong written and verbal communication skills.