Copywriter

DESCRIPTION

External job title: Copywriter
Internal Phone tool title: Copywriter
Job Posting Category:
Job Display Language: English (US)

External Job Description Shopbop is looking for a creative, innovative, and organized copywriter to craft compelling, inspiring copy for homepage, email, social, app & additional marketing assets. The copywriter will collaborate with the Shopbop brand marketing team, CRM team, fashion office, and creative teams to conceive and execute content across multiple platforms.

Responsibilities
• Write copy for website collateral and customer-facing communications, including homepage stories, emails, designer bio mastheads, UX copy, and promotions.
• Nimbly, expertly, and quickly pivot tone of voice depending on the project, whether it’s a fashion POV lookbook or a subject line touting a current promotion.
• Work with the Shopbop editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and various marketing initiatives.
• Maintain strong up-to-date knowledge of the competitive fashion, style & online retail landscape.
• Establish and develop Shopbop brand voice by creating authoritative and accessible copy.

BASIC QUALIFICATIONS

Required Qualifications:

• BA from an accredited university.
• 2+ years of experience in a copywriting, editing, and/or content-related role, preferably within the online retail sphere.
• Proven experience writing concise, quippy, and engaging copy—specialties in promotional and UX copy are a plus, but not required.
• Proven ability to write copy for a variety of platforms and customer touchpoints.
• A proactive, can-do attitude.
• Knowledge and experience with SEO.
• Proven attention to detail and deadlines.
• Organizational and multi-tasking skills, with a demonstrated ability to apply them to internal processes.
• Experience working with a style book such as CMOS, AP, or an in-house book.
• Strong understanding of fashion industry and current trends, as well as familiarity with Shopbop’s top brands.
• Excellent communication skills.
• Basic proficiency in Excel.

PREFERRED QUALIFICATIONS

Specialties in promotional and UX copy are a plus, but not required.