Director, Copy

Director, Copy

San Francisco, California, United States

We are looking for an innovative, thoughtful and highly experienced Director of Copy to join the Creative team. This person will set the vision for all copy at The RealReal - define and refine our voice, set guidelines, give direction and feedback, and oversee copy across all touchpoints including: e-comm, editorial, retail, social, marketing, sales and customer service. The ideal candidate will be detail-focused and able to execute as well as see the big picture and think in a strategic and conceptual way. This role will report into the Creative Director and oversee the work of copywriters on various teams.

What You Get To Do Every Day

  • Lead the strategy to evolve The RealReal brand voice and messaging through a hands-on approach

  • Inspire and advocate for creative excellence

  • Oversee strategy and execution for all materials requiring copy

  • Grow, mentor, and lead a team of copywriters, allowing them to successfully execute across all channels and initiatives

  • Partner closely with other disciplines within the Creative team (including Brand Design, Art Direction, Editorial, Social and Retail) as well as other key stakeholders to ensure cross-functional integration and the implementation of The RealReal voice

  • Define the ever growing vision for the copy team looking at every project, no matter the size/scope, as an opportunity to innovate, delight, and bring the brand to life

What You Bring To The Role

  • 7-10 years experience at a creative agency or brand creative team

  • 3+ years experience in a Senior Manager or Director level role

  • Strong portfolio that showcases a wide array of experience in writing for luxury, fashion, culture etc

  • Proven experience in leading and managing a team

  • Able to effectively partner with various key stakeholders and manage multiple projects at once

  • Thrives in a fast-paced, ever-evolving, and entrepreneurial environment

  • Curious and resourceful with a natural ability to solve problems

  • Accessible to all team members and eager to solicit feedback

  • Hands-on and detail-focused

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 

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