Sr. Director of Digital Marketing
Sr. Director of Digital Marketing
Moda Operandi is an e-commerce platform transforming the way people discover and shop for designer fashion. Through its innovative mix of commerce and content, Moda allows women to shop for what’s new and what’s next in designer fashion from the world’s leading emerging designers and luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style. Today, Moda’s platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, ships to 125 countries.
The Senior Director of Digital Marketing will report to the VP, Global Sales & Marketing and will be responsible for developing Digital Marketing strategies and tactics that efficiently drive global customer growth across all Paid and Organic Marketing channels.
Key Accountabilities:
· Lead the acquisition Marketing team and manage external agencies
· Manage monthly/annual Marketing planning, forecasting and budget process
· Manage current media channels and test into new channels and partners
· Build strategies to support branding, acquisition, and financial goals
· Work closely with Finance to build models to support new business ideas
· Work closely with Creative and Merchandising teams to execute Marketing strategies
· Work closely with Brand Partnerships, IMC, co-op teams on seasonal/tentpole campaigns
· Partner with CRM, Analytics, Social, and Product Management on Audience development
· Partner with Analytics to connect and utilize audiences across all Marketing tools
· Build SEO strategy and work with Product Management and Engineering to drive change
· Embody fail fast mentality by developing tests and iterating on learnings across platforms
· Connect the dots between global and regional team members
· Develop strategies that take advantage of new technologies and/or data sources
· Own MarTech roadmap
Your Talent:
· 10+ years e-Commerce experience with 5+ years in a leadership role
· 10+ years of Digital Marketing experience
· Apparel e-Commerce experience required
· Luxury e-Commerce experience a plus
· Client and agency experience a plus
· Excellent communication, written and presentation skills
· Strategic thinker with the ability to be hands-on when needed
· Hands-on experience managing Google Ads, CJ, Merchant Center, SEMRush, Looker, etc.
· Excellence budget management and financial acumen
· Detail oriented and organized
· Strong planning, organizational and implementation skills
· Experience reporting to senior executives using insights and storytelling
· Web Development and/or SQL experience a plus
· Web analytics admin experience a plus
· Bachelor’s degree in Business, Economics, or quant field a plus; Master’s degree preferred
Benefits of Joining Moda Operandi:
· Medical, dental & vision coverage
· Generous PTO policy
· Currently Work From Home
· Flexible Fridays during Summer
· Pet Insurance discounts
· Mental Health support
· Employee discounts