Director of Acquisition
At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.
Everlane is seeking a Director of Acquisition Marketing to join our Digital team. This person will help drive growth through paid marketing using rigorous customer and data analysis. The right candidate is a self-starter, is comfortable being hands-on with data, has direct experience running paid marketing programs, and is interested in tackling customer acquisition and analysis in an omni-channel environment.
In addition to leading a team of four, the Director of Acquisition Marketing will own the strategy and execution of paid social, search, affiliate, influencer, display, video, and podcast channels. We expect this individual to have the ability to determine our most efficient channels while maximizing spend. To be effective in the role, you will need to be willing to be hands-on but also have the ability to scale out and build the strategy.
Your day-to-day:
Own Everlane’s performance marketing program by developing plans to generate short-term new customer acquisition, and build a foundation for long-term growth
Drive the strategy behind all existing traffic-driving channels, as well as identifying and launching new channels
Serve as a true subject matter expert: represent Acquisition at integrated marketing meetings and occasional leadership meetings, and routinely educate stakeholders on best practices
Partner closely with Finance leadership on budget planning and forecasting, pacing and efficiency updates
Own daily execution of 1-2 of our paid marketing channels, in partnership with agency resources
Manage a team of channel leads, guiding them to make informed optimizations and operate at a high level
Collaborate with the Data Science team on all things tracking and measurement. Everlane currently has an MTA model. However, we will be looking to you to guide its next iteration, with a focus on making the model actionable to determine optimal spend allocation across media channels.
Partner with Product, Engineering, and Site Merch teams on tests to maximize conversion
Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns. Partner closely with Brand teams and external agency partners to determine optimal media plans for awareness campaigns (which are generally meant to drive brand recognition in the marketplace, as opposed to immediate customer acquisition).
Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Everlane at industry events
Determine the optimal categories / products through which to acquire new customers, keeping in mind acquisition cost and future LTV.
We’d love to hear from you if you have:
8+ years of experience in performance marketing preferably in a consumer retail/ecommerce environment
5+ years of leading high performing digital marketing teams
Ability to analyze data, model and understand user problems to identify key opportunities for improvement
Strong work ethic, intellectual curiosity, and commitment to continuous improvement
Strong understanding of attribution analysis
SQL experience is a plus but not required
Already a fan of the Everlane spirit.