Director, Integrated Marketing, Tory Sport

New York, NY

• JOB SUMMARY

  The Tory Sport Integrated Marketing Director will lead all facets of Tory Sport brand management, including brand positioning, consumer engagement and community development, and planning and orchestration of 360 brand and product marketing campaigns.
  
  This person will play a pivotal role in solidifying our strategic brand positioning, architecting our end-to-end product marketing plans, and overseeing our go-to-market digital strategies and initiatives globally to drive performance against several key success metrics, including customer acquisition, frequency and loyalty.
  
  In this role, they will act as a standout individual contributor in devising strategies as well as a strong quarterback in executing plans with cross functional partners within the Tory Sport and Tory Burch teams.

  JOB DESCRIPTION

  RESPONSIBILITIES:

  Brand Management

  • Establish and fortify strategic brand positioning for Tory Sport, complete with outlined objectives, market opportunities, strategy and tactics, ensuring growth objectives are continually defined and delivered.

  • Align optimal brand intersection between Tory Sport, Tory Burch, and the Tory Burch Foundation to build synergies and drive customer success metrics.

  • Partner with regional marketing leadership to drive global rollout of Tory Sport brand, educate teams on brand identity, and ensure brand guidelines are followed.

  • Lead development of product marketing strategies, including product naming architecture, positioning, and target customer assessment.

  • Develop clear and compelling creative briefs against our brand, business, and customer objectives and work closely with the Creative Team from concept through to production.

  • Ensure consistency and integrity of all brand messaging across customer touchpoints globally.

  • Routinely share marketing strategies and plans, program results and learnings, and relevant industry trends with the broader organization.

  • Support with seasonal & annual calendarization and brand strategic and budget meetings and deliverables.

  Consumer Engagement & Community Building

  • Lead development of holistic integrated strategy across social media, influencers, and partnerships to achieve key objectives.

  • Develop and execute strategies to grow our Tory Sport collective in meaningful ways that create aspiration, loyalty and trust, including activating our offline community and amplifying digitally.

  • Determine product seeding priorities, and drive execution of influencer and UGC programs in partnership with VIP & Influencer Talent team.

  • Propose new ways to create and distribute brand content across the social and digital ecosystem, including virtual experiences, editorial partnerships, and brand media.

  • Develop briefs and partner with the digital media team to drive effective implementation of our digital brand marketing programs.

  • Create evergreen marketing programs that drive brand awareness, engagement and increase brand desirability.

  Seasonal Campaign Development

  • Create, maintain and distribute the Tory Sport Integrated Marketing calendar.

  • Lead the strategy and drive the orchestration of breakthrough 360 seasonal marketing campaigns that build affinity and drive customer KPIs for the brand.

  • Partner closely with teams to drive clarity and consistency of integrated messaging across the Tory Sport and Tory Burch brand channels.

  • Define measurable brand goals for each campaign; document and communicate results and learnings to ensure they are applied to future campaigns.

  • Research, develop and implement new and effective marketing strategies for integrated product and brand awareness campaigns, and always-on brand building initiatives.

  EDUCATION & PRIOR EXPERIENCE NEEDED

  • 8-10 years professional experience (digital preferred)

  • Extensive knowledge of brand management & DTC product marketing management

  • In house experience at emerging or high growth businesses (DTC and Global preferred)

  DESIRED ATTRIBUTES

  • Strong communication skills and collaborative personality

  • Knowledge of the category and passion for style, fashion and culture

  • A strategic orientation with strong ability to set objectives, analyze tactics, and calculate ROI

  • Creative problem solver able to think outside the box and develop innovative solutions that challenge the status quo

  • A passion for big ideas, and expertise in creating world-class campaigns and customer experiences

  • An obsessive interest in the customer’s mindset, interests and values

  • Demonstrated ability to work in ambiguous situations and across organizational boundaries, building cross-functional relationships and advocating for brand outcomes

  • Online fluency (websites, blogs, desktop to mobile) and the curiosity to learn more

  • Knowledge of trends and best-practices in the marketing emerging digital DTC landscape

  • Highly organized, with meticulous attention to details and deadlines

  • Ability to multi-task, adapt and change course easily

  • Flexibility to balance creative vision and business needs

  • Self-motivated, resourceful and works with a positive attitude

  Equal Employment Opportunity Statement

  Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

  Disability Accommodation

  Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.