Marketing & PR Coordinator
Title: Marketing & PR Coordinator
Reports to: Director of Digital Creative and Brand Communication
Department: Marketing
Resume Submission: Please email resumes to careers@alcltd.com
Summary: Integral member of small marketing team, executing multi-pronged strategy that spans campaign photoshoots, social-media content creation, brand activations and public relations initiatives.
Responsibilities
Photo Shoots:
Assist and support in the planning and pre-production of look book, content and ecommerce shoots, including casting of talent, studio, styling, etc.
Be on-set at all shoots to support with production needs.
Be on-set at all shoots to either take or manage social content creation.
Image asset distribution in partnership with graphic designer on a seasonal basis
Manage invoice reconciliation post shoot.
Provide a list of asset needs from each shoot (detail shots, videos, bts, etc)
Social Media:
Assist and support in the planning and production of social-first content creation in collaboration with creative team.
Support the execution of social strategy where needed under direction of social media manager.
Copywriting:
Support team with copywriting needs as necessary, including but not limited to email, site and initiatives.
MARKETING SUPPORT:
Retail:
Communicate regularly with retail store stylists and studio managers.
Support any retail traffic driving initiatives including partnership launches, parties, dinners, etc.
Create assets for associates to send out to stylists and top clients.
Manage asset production needs related to retail/events.
Wholesale:
Work cross-functionally with wholesale team members to traffic samples for market needs, photo shoots, etc.
Attend and support market meetings and Joor shoots when needed.
Support co-op advertising asset needs
Coordinate seasonal market assets for market in partnership with graphic design/copy.
CELEBRITY/INFLUENCER:
Create seasonal lists of curated celebrity and influencer muses for strategic gifting (to include friends of the brand + Andrea’s contacts)
Initiate a monthly influencer review with marketing team to align on key partners for paid and organic gifting.
Source lists of key celebs/influencers for brand specific marketing initiations and collaborations
Develop relationships with key partners and invite talent to stores for socially distanced styling sessions
GIFTING/SAMPLES:
Partner with VP Marketing & Dir. Of Dig Creative & Brand Comms to identify key gifting styles each season that are aligned with wholesale and DTC investments
Manage inventory and product gifting including packaging and sending out product.
Oversee sample and gifting sending outs.
PRESS:
Support in creation of seasonal and project specific press releases, work to identify key press outlets and pitch long / short lead press stories in partnership with Director of Digital Creative
Monitor and distribute daily press hits.
Conduct virtual press days and/or appointments to push seasonal collection.
Qualifications
Bachelor’s degree preferred.
1-3 years previous experience in retail, fashion, beauty, lifestyle or other fast paced environment.
Proficiency in Microsoft Office (e.g. Word, Excel, and PowerPoint)
Must have a valid Driver’s License and a car
Professional attitude, behavior and willingness to learn and be a team player.
Highly organized & self-motivated individual who takes initiative.
Ability to work in a fast-paced environment and collaborate effectively as a team-member.
Excellent verbal and written communication skills & the ability to communicate with team members at all levels.
