Branded Commerce Editor
REMOTE /CREATIVE – BRANDED CONTENT /FULL-TIME
BDG Studios is looking for a Branded Commerce Editor to join our team of fellow editors and strategists. This is a new role situated in a growing segment of our overall business, helping to connect the dots between our branded content and commerce (affiliate) initiatives.
The branded commerce editor will create revenue-driving editorial content across BDG’s portfolio of sites including Bustle, The Zoe Report, Romper, and NYLON, and will work across all verticals (beauty, tech, fashion, lifestyle, etc). You’ll have the creative latitude to manage commerce-driven campaigns from start to finish, ensuring all content remains on-strategy, on-brand, authentic, and premium in quality.
The ideal candidate will have a solid grasp of each BDG title’s editorial voice and firm upholding of inclusivity standards; be fluent in using SEO and/or revenue data to inform content ideation and creation, and demonstrate the ability to work across a variety of disciplines and departments to problem-solving. You should have a deep interest in the e-commerce space and a passion for researching and recommending the latest and greatest products across beauty, home, style, wellness, and more.
Responsibilities
Assign, edit, and curate commerce content across BDG’s portfolio of websites and social channels
Analyze SEO and/or revenue data to create original content and optimize existing articles for conversion
Work across editorial, commerce, and audience development teams to develop best practices for branded commerce content, from SEO strategies to conversion-driving tactics
Serve as an internal resource on longer-term commerce initiatives, sharing best practices with the wider branded content & revenue teams
Requirements
3 to 5 years of relevant experience in a commerce (affiliate) or editorial role
Experience with writing, assigning, and editing digital content
A background in using SEO, social, and/or affiliate revenue data to inform content ideation and creation
A demonstrated ability to create and package informative, engaging content for social and web
Experience using content analytics (Google Analytics, Chartbeat) and affiliate marketing platforms (Skimlinks, Impact, Rakuten, Amazon Associates, etc.)
An ability to adapt to the diverse voices and brands within BDG’s portfolio
A keen interest in digital advertising and e-commerce strategy at BDG and beyond
A positive, team-oriented attitude and strong interpersonal skills — you should be able to communicate across teams to find solutions and opportunities whenever possible!
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 161 million readers turn to our brands — Bustle, Elite Daily, Inverse, Mic, NYLON, W, Romper, Input, and The Zoe Report — to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City.